"Your Brand is what other people say about you when you're not in the room."
Jeff Bezos, CEO of Amazon
Here is what I imagine people would say about me.
Kanika is an ex-banker turned digital wordsmith. During her corporate stint across product, sales & marketing roles she power-dosed brand content with clear intent & customer empathy.
A content & copy professional with over a decade of marketing experience, KC is now brewing fresh, potent & soul-stirring content for startups, agencies & small businesses.
I have to say its fun referring to oneself in the third person. You should try it sometime.
But there is more to me than my career graph. Did I mention that I am a black belt in keeping things simple & love to start my day with carbs?
So, how did a banker turn into a content creator? It started a decade ago when I was trying to help a friend, who went broke after a business loss, score a few content writing gigs.
‘Better to teach to fish than give the fish’, was my thought.
I helped him master some valuable content & marketing lessons that I had picked up during my corporate avatar (I was once a nerdy product manager with a leading private bank in India.)
And , then the wheels of karma churned.
In the process of helping my friend hustle & gig, I re-discovered my passion for turning words into action.
My buddy & I teamed up to create kickass content for all kinds of brands & startups.
What I Know For Sure
While being of service to entrepreneurs, I discovered some new stuff about what makes my life awesome.
Coffee + sandwich makes the most potent meal combo that can turn any bad day into a good one.
My dog (Brandy, a golden retriever) can double up for a morning alarm as well as a “sit less” reminder at work (up until I invest into a standing desk. )
Weekends are my sacred days when I recharge my creative batteries with biophotons in my garden, and long walks listening to books on Audible.
My inspiration often comes from my faith in humanity ( I am less religious, more spiritual) paired with oxytocin release when I have a good laugh with good people.
This is what I know for sure. And this is my truth.
And the rest I will figure out along the way.
I invite you to join me in my journey of discovering awesomeness.
Connect with me on Linkedin to co-create some authentic and meaningful content.
Or write to me at firstname.lastname@example.org.
My Experiments With Truth
Start With the Truth
Let’s begin with exploring “Why” you do what you do. I like to call it THE FORCE, or your TRUTH. This truth will help me infuse the copy with your personality and deepest values.
Together We Make a Dream Team
I will write the copy with you and not for you. Your inputs and thoughts will make the copy sing and sound more like you.
Your Business Goals Matter
We will work backwards from your marketing goals to deduce the emotive response you seek from your prospects. The copy will focus on garnering the share of heart and mind, and that will inturn bring in the share of wallet.
Push Boundaries to Create Art that Inspires
Let’s steer clear of cliches, try out some new stuff, & not be afraid of breaking a few rules.
Join the Awesomeness Tribe
Your business is pulsating with an inner soul story with a unique mission. Its original & authentic awesomeness is waiting to explode.
If you are ready to gear your business towards its greatness & set the foundation to build a lasting brand with a purposeful story and clear messaging- I am there to help.
May the Force, (and the Truth) be with You.